WHOLE HEALTH IS A constantly moving target, but watch out. Mainstream supermarkets are improving their aim. This year's WH Asks poll shows retailers moving closer to the elusive bull's-eye, that ideal sweet spot of sales and merchandising they've been firing at since the introduction of the National Organic Program five years ago. There are fewer potshots these days, as this class of trade zeroes in on best practices that can truly impact the bottom line. “Our chain has recently taken on a ...

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