Everyone in food retailing knows there's no better sales incentive than the prospect of a little snow. The moment a snowstorm is predicted, customers flock to the supermarket in great numbers to lay in supplies of grocery staples, batteries, beverages, shovels and what have you. The best part of it is that all this shopping happens without external enticement: It's not necessary to stage promotions, to slash prices, to offer premiums or to do anything at all. Motivated customers buy what ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.