If you stock it, they will come. That may be true in some sections, but supermarket retailers are finding it's a fallacious assumption in selling general merchandise in today's competitive marketplace. They have discovered they must do much more than just stock items to get customers to come into their stores and buy. As Joe Pat Smith, director of general merchandise at Minyard Food Stores, Coppell, Texas, said, "The consumer is basically your boss when it comes to general merchandise, ...

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