As the supermarket business becomes more complex, there are more and more demands on store designers. They must continue to emphasize fresh departments to provide an area of distinction. But they also have rediscovered the importance of the center store to repel inroads from other classes of trade. At the same time, a store must be efficient and productive, keeping costs down while continuing to emphasize service. In the midst of all this, designers say, the most important factor continues ...

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