ST. LOUIS -- Schnuck Markets here met its goal of vastly increasing sales for a group of health and beauty care products by offering free software and a drawing for a home computer system. In a three-week back-to-school promotion that ran in conjunction with a local radio station, consumers who purchased three HBC products from a group of designated items were also able to choose one of three Microsoft packages valued from $45 to $57. According to the chain's scan figures, Schnuck moved ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.