BOSTON -- Great amounts of potential, coupled with exacerbated risk of fraud -- that was the primary insight about Internet couponing that emerged from the Joint Industry Coupon Conference, held here earlier this month. The forum, which drew an estimated 200 people, was co-sponsored by the Association of Coupon Professionals, Food Marketing Institute, Grocery Manufacturers of America and the Uniform Code Council. Retailers and vendors seemed eager to share intelligence on the blizzard of ...
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