MINNEAPOLIS -- Why should someone do business with you rather than someone else? The answer to this critical question lies in a retailer's ability to attract new customers by structuring the company around flexible programs and seeking new ways to add value to in-store departments, said Sam Geist of Geist & Associates, Markham, Ontario, during the Retailer's Bakery Association's In-Store Bakery Executive Conference held here. These attributes have a direct impact on consumers, he said. ...

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