CHICAGO -- It's the aging of America that's driving the burgeoning home-meal replacement industry, says Brian Salus, president, Salus Associates, a Midlothian, Va.-based supermarket consultant. ountry will be 45 years or older. The resulting demographic wedge will split the supermarket industry into two formats, he predicted: big box stores and fresh-meal centers. "Convenience, fun, family-friendliness, health, variety and value are driving consumers to meals away from home," he said, ...
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