For the first time in my 25 years in the food business, I'm seeing brand marketers and retailers working together. The model used to be a salesman or broker sitting across the desk from a buyer haggling over price or the amount of promotional support. Now we are seeing result-oriented discussions on increasing the efficiency of delivery and warehousing. But what about that "c" for consumer in Efficient Consumer Response? Retailers have finally admitted that brands could offer much in the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.