More than three out of four grocery shoppers would desert their current favorite supermarket for another one offering good selection and competitive prices, according to a national survey commissioned by Supermarket News. n to conventional operators in the battle for customers. The study polled more than 1,000 grocery shoppers across the United States by telephone. The absence of consumer allegiance to supermarkets was a prime finding of the report. A total of 77.8% of respondents said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.