At last week's Food Marketing Institute's Midwinter Executive Conference in Boca Raton, Fla., a useful observation was made about outcomes being produced by Efficient Consumer Response activities. The commentary came from Robert E. Bartels, who told a conference audience that maybe ECR has ended up being a "weaker variant" of what it should have been. With that, he dubbed the initiative "Efficient Cost Reduction." Bob is president of Martin's Super Markets, South Bend, Ind., and FMI ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.