WELLESLEY HILLS, Mass. -- Roche Bros. Supermarkets here is walking away with bigger meals sales -- and profits -- since it put itself in its customers' shoes. The chain has dramatically altered the presentation of its prepared foods to make it easier to purchase a meal, and it's working. Double- and triple-digit increases in sales of some items are the proof of the pudding, officials said. "We made the changes to better serve our customers and that motivation has thankfully resulted in ...
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