BOCA RATON, Fla. -- Involving consumers in decisions about the cost of health care is critical to lowering the cost of health care, according to Regina Herzlinger. Herzlinger, a professor at Harvard Business School, conducted a seminar on "Consumer-Driven Health Care" at the Food Marketing Institute Midwinter Executive Conference here late last month. Herzlinger spoke to the group by a telephone hookup because she was snowed in at Boston. She said when consumers are involved in the quality ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.