BOCA RATON, Fla. -- Involving consumers in decisions about the cost of health care is critical to lowering the cost of health care, according to Regina Herzlinger. Herzlinger, a professor at Harvard Business School, conducted a seminar on "Consumer-Driven Health Care" at the Food Marketing Institute Midwinter Executive Conference here late last month. Herzlinger spoke to the group by a telephone hookup because she was snowed in at Boston. She said when consumers are involved in the quality ...

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