Supermarkets are managing to please shoppers by meeting competitors head-on. A national consumer survey commissioned by SN found shoppers are enjoying their supermarket trips more than they did a couple of years ago. And the supermarket shopping experience far outscores that of other food retail formats, consumers said. Supermarkets are getting high marks partly by taking on competitors at their own game. They are battling convenience stores with convenience, drug stores with good values, ...

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