For supermarkets, continuities provide a competitive edge against mass merchants and increasingly are being used as traffic-building promotions. "With competition out there from Wal-Mart, club stores and Walgreen, which all carry groceries, you must find ways to bring the consumer back into the grocery stores," said Lynn Burnett, general merchandise merchandiser at Supervalu's Great Lakes division, Pleasant Prairie, Wis. "This makes continuities more important than ever." The majority of ...

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