The convenience of frozen foods was a common theme in retailer displays and advertisements for National Frozen Food Month. Throughout last month, chains gave strong exposure to frozen entrees, vegetables, desserts and breakfast items. Many stores advertised NFFM heavily in circulars, and also transformed their frozen-food departments into scenic landscapes. For instance, a Ralphs store in Anaheim, Calif., decorated its frozen-food department with a penguin scene, SN found during an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.