Shoppers today want to have their cake and eat delicious cookies too. Despite the healthy trend and ongoing media hoopla about America's widening girth, it seems that the citizenry is not willing to trade taste for nutrition or fewer calories in their cookies and crackers. Five years ago, Nabisco targeted the weight-conscious, health-oriented consumer with the SnackWell's low-fat cookie and cracker line. Sales soared and consumers eagerly gobbled up $490 million worth of SnackWell's during ...
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