Shoppers today want to have their cake and eat delicious cookies too. Despite the healthy trend and ongoing media hoopla about America's widening girth, it seems that the citizenry is not willing to trade taste for nutrition or fewer calories in their cookies and crackers. Five years ago, Nabisco targeted the weight-conscious, health-oriented consumer with the SnackWell's low-fat cookie and cracker line. Sales soared and consumers eagerly gobbled up $490 million worth of SnackWell's during ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.