Topco: Springtime Dunksters Cookies Dunksters chocolate sandwich cookies, both inside and out. "The cookie itself was a nice cookie," said Frank Dell, president of Dellmart and one of the focus group judges. "Sometimes, the [private-label] cookies that I've tasted are trying to make it all up in the filling, and the cookie has really been dumbed down. This had both a decent cookie and a decent filling." In development for four months, the cookies were rolled out in the spring of 2003 along ...

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