Special promotions, continuity programs and trends toward more upscale cookware will drive sales of housewares this fourth quarter, say supermarket nonfood buyers.
According to Kevin Nicholas, housewares buyer for Spartan Foods, Grand Rapids, Mich., shoppers want long-lasting, high quality cookware, and they are willing to spend a few extra dollars to get it. "More people are spending more on upscale cookware versus cheaper products because it lasts a lot longer," he said. "In dual income ...
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