Strawberries and asparagus are still in the limelight for promotions this Easter and Mother's Day. Produce executives told SN these perennial springtime favorites will be highlighted as the April and May holidays roll around. Indeed, those two items now comprise the bulk of a promotional opportunity that not too long ago was much broader, retail produce merchandisers said, a clear sign of the changes being wrought in the department by the increased emphasis on worldwide, year-round ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.