STEVENS POINT, Wis. -- Copps Corp. here will launch a campaign to double its frequent shopper membership base and introduce some innovative program rewards such as exclusive checklanes for cardholders. The retailer-wholesaler will launch a major frequent shopper promotion next month in all 18 corporate stores, with a goal of enlisting 70%-80% of its customers. "We're starting a complete relaunch of the program," John Weckerly, vice president of marketing, told SN. "We're going to attempt ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.