CHICAGO (FNS) -- As retailers continue to choose from a myriad of marketing opportunities, most companies are seeking promotional vehicles that can be customized to provide a point of differentiation in their marketplace, according to a new study. Retailers want an individualized approach to promotions to help achieve their goals, according to the study, "The Promotion World According to Retail," conducted by Cornell University, Ithaca, N.Y. It was released during Promo Expo '98 here last ...

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