BOSTON -- Consumers are increasingly making purchasing decisions to reward companies that support social causes, according to a new study. The events of Sept. 11 have made Americans more inclined to form opinions about a company's brand and reputation based on its corporate citizenship, according to the 2001 Cone/Roper Corporate Citizenship Study, commissioned by Cone here, a strategic philanthropic consultancy. In October 2001, 81% of respondents said they are "likely to switch brands, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.