CHERRY HILL, N.J. -- A&P's new Super Fresh unit here leads shoppers by their senses through expanded perishables departments, and introduces them to several new elements that further incorporate the chain's Master Choice premium store brand into the fresh-aisle mix. The label -- steadily introduced into Super Fresh and other divisions of Montvale, N.J.-based A&P over the past two years -- gets a high profile in the meat department, the deli, grocery and now, the bakery, through an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.