Fourth-quarter movies are also on the minds of cosmetics manufacturers as they gear up for holiday gift-giving. "Celebrity links can be exciting for supermarkets, especially when targeting younger- and middle-market consumers," said Michael Graves, senior health and beauty care buyer, Associated Wholesalers, York, Pa. Supermarkets can capitalize on prepacks, gift sets and upgraded seasonal merchandising that turn their stores into engaging environments for holiday purchases. Revlon, Del ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.