CHICAGO -- The adoption of premium store brand programs at many of the nation's supermarket retailers may be leading the industry to a new, higher level of parity in which only true marketers will survive into the next century. "It is true, all retailers are going to have their own premium programs," said David Nichol, president of Cott Corp., speaking here at the Grocery Manufacturers of America conference on "Co-Marketing and Coexistence of Brand and Private Label." "The retailers who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.