Though still in their infancy in the supermarket industry, coupons delivered via the Internet have the potential to turn this traditional mass-marketing medium into a much more targeted one -- without raising a retailer's costs. In addition, retailers using electronically delivered coupons told SN they provide a vehicle to cost-effectively reach consumers outside their current customer base. Internet coupons currently take one of two forms. One version can be downloaded and printed by ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.