Distribution and redemption of consumer packaged goods coupons dropped in the double digits last year — a first in recent years, according to CMS. Newly released data from the Winston-Salem, N.C., coupon settler show that 286 billion coupons were distributed last year, an 11.5% drop from 2005. Redemption, meanwhile, was down 13.3% to 2.6 billion coupons. “Marketers are taking many coupons off the table, so there are fewer available to consumers and they're responding in smaller numbers,” ...

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