DEERFIELD, Ill. -- Despite continued redemption losses, consumer packaged goods manufacturers increased coupon distribution in 2003, according to new data from NCH Marketing Services here. CPG marketers distributed $258 billion coupons in 2003, a 4% increase from 2002, according to NCH, a provider of coupon processing and marketing services. Redemption, meanwhile, slipped to 3.6 billion coupons, a 5.3% decrease from 2002. Although redemption is falling, the increased distribution shows ...
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