While freestanding inserts are still a consumer's major source of grocery coupons, new trends in discounting include Internet delivery as well as coupon marketing to ethnic groups. The popular freestanding insert once again dominated the coupon mix in 1998, accounting for 93% of manufacturer coupons distributed. According to CMS, Winston-Salem, N.C., a retail coupon clearinghouse, coupon distribution was on the upswing last year, increasing 1% to 278 billion. That figure generated ...
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