ORLANDO, Fla. -- Using coupons to drive product sales is more complicated than it has ever been, according to a leading brand marketer. Also, coupons should be viewed as just one tactic in a total sales promotion program that centers around basic marketing, said Carl Woodard, director of sales promotion services at Hunt-Wesson, Fullerton, Calif. "To be effective in couponing today, you must force yourself to ask a lot of questions," he said."You have to see what you want to accomplish. Is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.