Hispanic marketing is a primary growth strategy for Kraft Foods North America, and couponing is an important part of the effort. Over the holidays, Kraft distributed via direct mail "Comida Y Familia," a Spanish version of its "Food & Family" newsletter. Along with recipes and tips, the eight-page bilingual leaflet contained three coupons. The pamphlet reached Hispanic households as part of a co-op program called Carmen's Cupones y Consejos (Carmen's Coupons and Tips), from Walters ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.