Retailers want to tell consumers that sauces are the spice of life. Well, if not life, then at least dinner. Supermarkets are embracing the many specials and discounts manufacturers are offering on pasta and sauce by merchandising both categories on endcaps, walls of value, and other high-profile displays. Indeed, the high-protein/low-carb craze may have temporarily smothered excitement in the pasta and sauce aisle, but that hasn't stopped executives from pouring their creative energies ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.