Wegmans does it. So do A&P and Marsh. Giant Food and Safeway do it too. They all draw on the power of magazine covers as consumer magnets, showcasing titles throughout the store to make shoppers think before walking past displays of health care, cosmetics, specialty foods, cigars, wines and more. Why not? There's a specialty magazine for any topic. After all, titles have soared to 4,500 from 2,600 at the start of the decade. Rather than rely only on mainline displays running up to ...
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