NEW YORK - Customer loyalty to brands is fading, the ability to efficiently target consumers in a splintering media environment is eroding, and the rise of discounters and store brands has squeezed profit margins. Yet packaged goods makers have been slow to make wholesale shifts in marketing practices to adapt to this increasingly competitive retail environment, a new survey by McKinsey & Co. here revealed. "It's not a lot of news to say the world is getting harder, there are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.