CHICAGO -- A new twin-pack size of Borden's Cracker Jack, suggested by Wal-Mart, is generating 23% more unit volume than its 8-ounce "value pack" and is expected to boost its tonnage 30% above last year's. Hayes Reilly, manager of national accounts for the firm based in Columbus, Ohio, said the new size was born in a "brainstorming" session with the retailer. "Prior to 1993, Wal-Mart bought Cracker Jack only on an in-and-out basis for seasonal events. In March 1993 we were able to secure a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.