SAN FRANCISCO -- The maker of the Crayola brand line of products, Binney & Smith Inc., Easton, Pa., has shifted its focus from national to account-specific consumer promotions -- a change that will be apparent next year. "Retailers are more savvy these days and are demanding programs to meet their goals. I think you're hearing a lot of that today," said Mitchell Weissbein, manager of consumer promotion for the company, a wholly owned subsidiary of Hallmark Cards. "Binney & Smith ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.