Supermarkets, enticed by attractive margins and conscious that their customers expect more from a shampoo than a sweet smell, are embracing premium-priced hair care products with open arms. And the suppliers of professional or "salon-quality" lines, through industry consolidation, a desire for the profitability that can only come from mainstream distribution, and a gray market that's getting lighter all the time, are making their wares widely accessible to meet the demand. "We're getting a ...

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