WALK INTO A WHOLE FOODS STORE and experience a treat for the senses. As the world's leading natural and organic food supermarket, Whole Foods Market's success is in part the result of what we call "natural marketing" -- marketing that creates an organic connection with consumers. What's that mean? By "organic," I mean the earthy, tangible sensations that focus on consumers' senses using products, merchandising and services that are naturally inviting to consumers. Mainstream retailers can ...

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