CHICAGO -- Achieving critical mass ranks high on the official Efficient Consumer Response agenda for next year. The ECR Executive Committee, which met here last month, set expanding the depth and breadth of industry involvement in core ECR programs, and developing a method for measuring progress, as top priorities heading into the new year. The group also completed agenda plans for next year's annual ECR Conference, March 12 to 14 in Atlanta. Among the keynote speakers heading the event ...

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