Aggressive cross-merchandising helped sweeten sales in bakery departments across the country this Valentine's Day. Promoting cakes and cookies along with roses, greeting cards and stuffed animals provided increased sales by easing decision-making dilemmas for shoppers, particularly men, several retailers said. E.W. James & Sons, a 16-unit retailer based in Union City, Tenn., offered a sweetheart package that included a heart-shaped cake, a long-stem rose and a balloon. The package ...

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