Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award winning film, retailers have created their own cross-promotions with related products. These include shrimp, chocolates and the two Forrest Gump cookbooks, all closely recalling themes in the movie. "Forrest Gump" will be released by Paramount Home Video, Hollywood, on Thursday, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.