Perhaps one of the greater debates surrounding supercenters has to do with cross shopping: Do shoppers go to the supercenter with food purchases in mind, nonfood purchases in mind or will they buy both? It's clear that the best situation for supercenter operators is the last option: that shoppers arrive at the store with both food and nonfood needs in mind. The next best situation is that the nonfood shopper makes an impulsive purchase from the food side, or the reverse. In any case, a ...

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