Center Store items are becoming increasingly important to retailers interested in promoting meal solutions. Cross merchandising dry grocery items with other Center Store products, or tying-in dry groceries with other departments, is helping chains blur the lines of departmentalization. A successful cross-merchandising program is one that includes several different store departments, said Mike Welch, assistant category manager for snacks at Food Lion, Salisbury, N.C. "We're doing some of ...

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