Center Store items are becoming increasingly important to retailers interested in promoting meal solutions. Cross merchandising dry grocery items with other Center Store products, or tying-in dry groceries with other departments, is helping chains blur the lines of departmentalization. A successful cross-merchandising program is one that includes several different store departments, said Mike Welch, assistant category manager for snacks at Food Lion, Salisbury, N.C. "We're doing some of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.