With new products that blend candy and other food categories, candy makers hope to expand sales by capitalizing on their well-known brands. Such products present retailers with questions, though: Who is buying these items? How should they merchandise a product that could belong in more than one section of the store? The new products are diverse in category. Hershey's has launched SnackBarz (crispy rice and marshmallow with chocolate) and Hershey's Cookies (chocolate-covered). Russell ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.