BOISE, Idaho -- Albertsons has appointed Crossmark to represent the retailer's complete portfolio of private-label lines, encompassing all Albertsons divisions and all categories, according to officials with the sales and marketing company, based in Plano, Texas. The firm's private-label division will provide "wall-to-wall" coverage of the retailer's corporate brands, including its new Essensia line of upscale frozen entrees and desserts, cookies and snacks, as well as wine and spirits, ...

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