The biggest names in the cracker business are thinning out, and the results are looking good to retailers. Supermarket buyers and merchandisers say the new crop of crackers -- which typically have had a third to a half of their fat content removed -- are tastier than previous mainstream attempts. And they carry well known brand names to boot. They are attracting enough immediate consumer interest -- and getting enough vendor support -- for chains to slip them comfortably into the cookie ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.