STAMFORD, Conn. -- With promotion marketing's status expanding into a mature discipline with global influence, a group of leading agencies based here in has taken on a new name. The members of the former Council of Sales Promotion Agencies, voted at its fall conference in New York Sept. 29 to adopt a new name, the Association of Promotion Marketing Agencies Worldwide, or APMA Worldwide. "The designation, 'sales promotion agency,' has become too narrow," said Thomas Conlon, president of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.