Results of a survey of food shoppers published in last week's SN raise a couple of questions that are entirely unexpected, yet so fundamental to the food distribution industry that they must be considered further. The questions are these: Do shoppers readily identify what kinds of stores they are in to buy food, and how do they define what constitutes "shopping"? The answers to those questions seem obvious on the surface, yet a survey conducted in August by WSL Strategic Retail, New York, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.