Watch out! Dangerous curves may be lurking ahead in the arena of new technologies and philosophies being used in store design. Food retailers, including Fresh Brands, Sheboygan, Wis.; Kash 'n' Karry, Tampa, Fla.; and Food Lion, Salisbury, N.C., have all recently opened up stores featuring a nontraditional round design. What is the thinking behind this deviation from the traditional everything-at-a-right-angle store? "Store design is a way to tell customers what to expect in terms of ...

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